In Japanese, Aji Ichiban means “the best and superior”. We aim to provide customers with best products as well as superior shopping experience and after-sales services.

Aji Ichiban Company Limited was founded by its President Mrs Lai Chan Yuk Hing and Managing Director Mr Lai Hin Tai in 1993. Currently, it has become a leading confectionery retailer in Hong Kong about 100 shops, over 700 staff, and a turnover of over HK$500 million. Besides this, more than 1,000 kinds of products are provided under the brand of Aji Ichiban. In the overseas markets, Aji Ichiban has more than 150 franchised shops with more than 800 staff, covering China, Singapore, Philippines and the US.

Aji Ichiban has been established as a unique brand name specializing in confectionery. In its specialty stores, fresh, hygienic and tasty carefully-selected snacks are provided with reasonable price. Aji Ichiban has about 100 shops in Hong Kong such that our citizens can access it almost wherever they are, and each outlet is carefully decorated to create a dynamic, cosmopolitan, aspiring and approachable shopping environment.

Unlike traditional snacks that are often packed in colorful bags, Aji Ichiban packages products in transparent bags, thus enabling customers to watch the products and be aware of how fresh and hygienic they are. To meet the market demands, Aji Ichiban has been taking initiatives in providing a wider range of packaging and product choices. For example, it started to provide individual packaging for preserved fruit since 2001 and launched a new healthy green tea moon cakes during the Mid-Autumn Festival of year 2002.

Over the years, Aji Ichiban has received many prizes, such as the “Hong Kong Top Brand”, the “Top Ten Business Maker Award” in 1999 and “Superbrand” in 2003, 2004 and 2005.